Following on from Seb's post I read the cover story of this week's edition of my favourite neoliberal tafsir, the Economist, Lessons from Apple. The authors derive four rules of innovation:
- Network innovation: innovation comes from without as well as within: i.e. not-invented-here can be good, or borrow/steal from the best?
- Design around the needs of the user: pursue simplicity; ease of use is an end in itself
- Ignore what the market says it wants today (sometimes), and gamble on the future
- Fail wisely: learn from your mistakes and try again.
New components for the UIDM?
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